How to Create Buzz around an Event
Let's say you've been booked on the Unsynd Podcast and you want to create buzz about it. You've been recognized by Unsynd as a leading artist, a thought leader, an interesting person. Here's how to make sure your fans know.
First rule of Buzz: Don't just buzz yourself. People appreciate real VALUE. They want to know you as an AUTHORITY on all things music, not just your own music. They want to come to you when they need an authentic, informed, experienced opinion. Think about using your social media to lift up the other Unsynd guests as well as buzzing about your own success. A secondary side-effect of helping others: they will return the favor or pay it forward. Either way, you create a better world.
Use this template as a starting point, and be encouraged to make it your own:
In 5 days I'm going to be on @unsyndofficial! I'm going to talk about my art and the music business, so tune in. Plus, I've made a top-secret gift for listeners 😉 Check out their latest episode with @benallfree, [EPISODE URL]
On @unsyndofficial in 4 days, you won't believe what I say about [JUICY SUBJECT].
@unsyndofficial talks to "thought leaders", I guess that's me! We will know for sure in 3 days because I'm on their podcast!
2 more days!! So excited, the @unsyndofficial interview with me is almost here.
Ok is everyone subscribed to the @unsyndofficial podcast feed yet? Go to http://unsynd.com and hit the subscribe button to subscribe to the podcast. I'm being interviewed tomorrow!!!
Seriously, don't give up on this. Post that link 5-7 times on the first day, 3 times daily over the next 3 days, and once daily over the following 5 days. Did you know the lifespan of a Twitter post is 11 seconds? That's how long it takes for your tweet to fall off someone's page. Don't believe everyone saw it just because you posted it. It's not true.
In addition to the above posts, be sure to SHARE AND RETWEET ANY MENTIONS of you. We will be buzzing, and other Unsynd guests might also be sharing and mentioning you, because, hey, we help each other out.
On DROP DAY, it's time to blitz on your social media and mailing list. Make sure everyone and their mom knows about your episode. We'll be posting it on our social media and mailing list, and other Unsynd guests will likely be helping to boost you, too.
It's here!!! Go listen to my @unsyndofficial interview: [EPISODE URL]
In the FIVE DAYS FOLLOWING the episode drop, find a reason to mention either your episode or Unsynd in general. This is your time to shine. Make it about you. Mention the free download you made just for the Unsynd audience.
I'm on @unsyndofficial! We talk about my art and the music business, so tune in. Plus, I've made a top-secret gift for listeners 😉 Check out my episode [EPISODE URL]
@unsyndofficial interviewed me on their podcast. You won't believe what I say about [JUICY SUBJECT]. Listen [EPISODE URL]
Thanks @unsyndofficial for interviewing me [EPISODE URL]
It was so fun being on Unsynd, can't wait to do it again [EPISODE URL]
If you haven't heard yet, I made a special recording for Unsynd listeners. You can get it here [EPISODE URL]
That's it. You've just created some home-grown buzz, for free, and it totally works.